Amazon

2017 – 2020

Creative Director
Amazon, Device Design Group, DDG
Seattle

I lead the effort to evolve the overall Amazon design system called OneDesign. This comprised all Alexa devices, Fire TV, and Fire Tablet to work cohesively and seamlessly between each other. This was a cross-functional role where I worked deeply with verticals to evolve the system. I helped orchestrate a design Charrette with a selection of designers in the organization to explore where the future of Amazon’s design system could go and sold through the new future vision. Prior to working at DDG I was a creative director within the Alexa Shopping org where I launched the first Alexa shopping experience on a screened device and explored the future of shopping.