R/GA

1999

Art Director
R/GA
New York

Eye Magazine (45) 2001
Self-Expression, Self-Promotion

At the turn of the century R/GA was embarking on a new evolution of their business–to go fully interactive. As an art director I worked closely with Vincent Lacava and Bob Greenberg to develop this new mark for R/GA. It is an evolution of the previous mark of two square lighting filters overlapping each other. Naturally, we simplified and chose one square and one color. The reference changed from a film analogy to a digital one. A single red pixel.