Hewlett-Packard

2002 – 2004

Art Director
SYPartners
San Francisco

SYPartners was the brand strategy agency of record during CEO, Carly Fiorina’s transformational reign of HP. The goal was to consumerize HP in a bigger bolder way. The design system I authored, called One Voice, was selected, and for two years I implemented the system across the globe with SYPartners. The system encompassed all aspects of the HP brand from foundational business strategy, collateral materials, packaging, web, and HP products.