General Electric
2005
Creative Director
SYPartners
San Francisco
365: AIGA Year In Design 27
Graphis Design Annual 2007
Communication Arts
Design Annual 47
General Electric and Fortune Magazine teamed up to sponsor the building of an innovation lab in the Lincoln Center in New York City. As the lead designer for SYPartners I developed the identity of the event, designed and composed the book that was published, and created the digital experience.